Christopher Global

How can organizations bridge the gap between strategy and execution? First, let's examine what strategy is and what execution is. A strategy is a plan for achieving a goal. Execution is the act of carrying out a plan.

How do you achieve value in a product-centric world? Benefits realization, or customer value, requires a strategy. Typically, the challenge lies in two areas: resources and alignment. Lack of cross-functional alignment, and insufficient functional resources to execute the strategy. Both are devastating risks to product and project delivery, and those risks must be mitigated.

To prevent these challenges, product and people leaders must be consulted on strategy to ensure that they have a clear vision of what they want from the outcome. Your product and project leaders must refine schedules and scope to deliver value. Whether a company succeeds or fails depends on its ability to execute its strategies flawlessly.